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Indigo Trigger Names Malcolm McGrory as Senior Director of Sales and Business Development

With over 30 years experience in media and publishing technology, McGrory will lead day-to-day Business Development activities.

PORTSMOUTH, NH — FRIDAY JUNE 4th, 2021 — Indigo Trigger is proud to announce the hiring of Malcolm McGrory as Senior Director of Sales and Business Development. McGrory brings over three decades of media and publishing experience from some of the world’s largest media technology organizations including Cascade, Atex, Newscycle, PageSuite, and iPublishMedia.

"Malcolm and I have worked together for years in a number of different capacities. Like me, Malcolm has spent most of his career in media and publishing technology and was the founder of Cascade Systems — one of the industry’s first ad production management platforms" said Christopher Prinos, CEO of Indigo Trigger. Prinos continued, "Malcolm also spent about ten years working in various sales leadership roles at both Atex and Newscycle — companies which are now better known as Naviga. With a commanding knowledge of the media software eco-system and a great network of contacts, Malcolm is going to fill a critical role in driving new business development activities so we can continue to grow and deliver creative solutions for our customers worldwide."


Indigo Trigger is a boutique consulting firm that helps media companies implement successful Lead-to-Cash strategies and platforms. Armed with a team of experts who understand the complex landscape of media and advertising, Indigo Trigger helps companies improve, implement, and use the platforms that drive ad sales, production, and finance operations. Working with global media enterprises like Gannett, Hearst, Lee Enterprises, Gatehouse, Northstar Travel, and Farm Journal, Indigo Trigger offers a host of consulting services including project management, roadmap development, system integration, solution development and platform support. Indigo Trigger is based in Portsmouth, NH and can be found online at

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