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Indigo Trigger Takes Farm Journal Live on Naviga

Naviga Ad Platform Replaces Legacy Lead-to-Cash Eco-system Across the Enterprise; CRM, OMS, AR/AP, GL, Print Production and Digital Ad Ops

PORTSMOUTH, NH — THURSDAY FEBRUARY 25th, 2021 — Indigo Trigger is proud to announce the successful deployment of the Naviga Ad platform at Farm Journal, the nation’s leading business information and media company serving the agricultural market. The project — which started in the Spring of 2020 — tapped Naviga and Indigo Trigger resources to migrate Farm Journal off a host of legacy platforms to a new end-state eco-system driving sales, sales operations, production and finance operations.

“The Lead-to-Cash project at Farm Journal is one of the most ambitious projects we’ve ever worked on”, said Christopher Prinos, Chief Executive Officer at Indigo Trigger. “In just seven months we implemented a company-wide CRM, integrated Order Management, Naviga’s Accounts Receivable and Billing platform, Accounts Payable, print production and ad tracking, and digital ad ops workflow — including real-time integration with Google Ad Manager.” Prinos continued, “Farm Journal also made the decision to replace an aging Great Plains general ledger platform with the Naviga GL which included integration to a Planful reporting platform and Naviga-provided Informer reporting solution. To round out the project, we implemented the Naviga job costing module to enable campaign-level profitability analysis across the company. I think we implemented everything in the Naviga Ad catalog except for classified.”

As part of the project, the Indigo Trigger team worked with Farm Journal to evaluate a number of lead to cash platforms in the Fall of 2020. The team unanimously chose the Naviga platform as it provided an open, modern and elegant solution tailored for today’s media and advertising operations.

"Farm Journal found the Indigo Trigger team to be highly qualified, good listeners, engaged, good problem solvers and talented communicators across our entire organization”, said Jeff Pence, Chief Operating Officer at Farm Journal”. Pence continued “Our Naviga implementation was enormously complex – and the Indigo team met every requirement we could ask for in a professional advisor."

As part of on-going development and support, the Indigo Trigger team is working with Farm Journal and Naviga to complete the installation of the Naviga Exhibitions module, which is slated to go live May of 2021.

ABOUT FARM JOURNAL Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 144 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment. Farm Journal is based in Lenexa, KS and can be found online at


Indigo Trigger is a boutique consulting firm specializing in system integration, project management, platform implementation, roadmap development and strategic planning for media companies worldwide. Indigo Trigger works with media enterprises worldwide to help reduce costs, increase revenues and streamline operations through system consolidation and strategic integration. Indigo Trigger is based in Portsmouth, NH and can be found online at

ABOUT NAVIGA Naviga is the leading provider of software and services powering media-rich industries. Our Content Engagement Platform helps companies create, enrich, deliver and monetize content to manage engagements from end-to-end. Our solutions are easy to use, scalable and agile. Combining our experience in media with a dedication to digital, we’ve developed software solutions that help any content-driven business meet the demands of the future of information. With headquarters in Bloomington, MN and regional offices throughout the world, Naviga is a trusted partner serving over 3,200 news media, broadcast, magazine, financial services and corporate clients in 45 countries. For more information on Naviga, visit them online at

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