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Indigo Trigger Names JT Lloyd as Senior Director of Customer Services

Updated: May 11, 2021

With over 30 years experience with Gannett Co., Lloyd will be responsible for Lead-to-Cash platform implementations and customer success strategy.

PORTSMOUTH, NH — WEDNESDAY MAY 5th, 2021 — Indigo Trigger is proud to announce the hiring of JT Lloyd as Senior Director of Customer Services. Lloyd brings over three decades of Lead-to-Cash experience from one of the world’s largest media organizations. While at Gannett Co., Lloyd was product owner for Gannett’s OrderHub Order Management platform, an eco-system of ad technology that supported over a hundred markets and thousands of users nationwide.

“We’ve had the pleasure of working with JT during his tenure at Gannett for well over fifteen years,” said Christopher Prinos, CEO, Indigo Trigger. “We’re honored — and extremely fortunate — to be able to add JT to our growing team of Lead-to-Cash consultants. JT brings an intimate understanding of the people, platforms, and processes that drive ad operations for media companies of all shapes and sizes. Adding JT will immediately help Indigo Trigger scale and ensure we continue to deliver effective, creative Lead-to-Cash solutions for our customers worldwide.”


Indigo Trigger is a boutique consulting firm that helps media companies implement successful Lead-to-Cash strategies and platforms. Armed with a team of experts who understand the complex landscape of media and advertising, Indigo Trigger helps companies improve, implement, and use the platforms that drive ad sales, production, and finance operations. Working with global media enterprises like Gannett, Hearst, Lee Enterprises, Gatehouse, Northstar Travel, and Farm Journal, Indigo Trigger offers a host of consulting services including project management, roadmap development, system integration, solution development and platform support. Indigo Trigger is based in Portsmouth, NH and can be found online at

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