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Northstar Travel Group selects Indigo Trigger to Optimize Business Processes.

Updated: Apr 20, 2021

Transformation project centers around migrating Northstar Travel Group away from a legacy Salesforce CRM to an enterprise-wide Netsuite platform that will drive CRM, OMS, production and finance operations.

PORTSMOUTH, NH — MARCH 4TH, 2019 — Northstar Travel Group has selected Indigo Trigger to simplify order entry and streamline sales operations workflows. Operating in partnership with Boston-based PowerPlay Resources, the Indigo Trigger team will analyze people, processes, and systems to help Northstar develop a roadmap for the future that will reduce costs, improve efficiency and increase productivity. The team will work a number of business units across sales, ad operations, order entry, finance, production, and digital ad ops.


Northstar Travel Group is the leading B-to-B information and marketing solutions company serving all segments of the travel industry including leisure/retail, corporate/business travel, business and sports meetings, incentives, and travel technology. The company’s portfolio includes media brands, digital media, face-to-face events, online subscription information services, business intelligence, SaaS e-commerce software, and content marketing solutions. 

As the market leader, Northstar delivers unmatched reach and scale across the travel and meetings industries, engaging with more than 1.4 million monthly website visitors and over 2.7 million content customers.  No other content and marketing services provider serving the travel and meetings industry approaches Northstar’s scale, reach, or market share. Northstar Travel Group is headquartered in Secaucus, NJ and can be found online at

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