Indigo Trigger and Local Media Consortium’s DODS Program Launch First Joint Engagement with Shaw Media

PORTSMOUTH, NH — Friday, August 1st, 2025 - Indigo Trigger is excited to announce the launch of a comprehensive digital performance audit for Shaw Media, marking the first joint engagement between Indigo Trigger and the Local Media Consortium’s (LMC) Digital Optimization and Development Services (DODS) program.

This collaboration underscores a shared mission to help local media companies modernize their digital ecosystems and strengthen their long-term sustainability. The engagement will produce a two-part report: a full diagnostic of Shaw Media’s current digital and advertising infrastructure, followed by prioritized, actionable recommendations to optimize performance, revenue, and user experience.

Scope of Work Includes:

• Website Performance & Tech Stack Review: Using tools like Google Analytics, Lighthouse, and Chrome DevTools, Indigo Trigger will evaluate site architecture, mobile responsiveness, accessibility, speed performance, and third-party technology usage. The audit will also include a console error and analytics tracking review.

• SEO & Metadata Evaluation: Indigo Trigger will use SEMRush, Screaming Frog, and Google Search Console to analyze metadata structures, on-page SEO elements, backlink profiles, and keyword strategies to identify opportunities to improve search engine visibility.

• Advertising Systems Review: With tools such as Google Publisher Console, Google Ad Manager, and Prebid.js, the team will assess ad inventory strategy, placement standardization, viewability metrics, technical tag implementation, and demand partner performance.

“We’re proud to support Shaw Media through this strategic audit, and even more excited to kick off our first engagement with the LMC’s DODS program,” said Christoper Prinos, CEO of Indigo Trigger. “This is a powerful example of how collaboration can drive meaningful results for local media organizations.”

The final deliverable, expected in [insert timeline], will give Shaw Media a clear blueprint for optimization across digital publishing, advertising technology, and SEO.

About Indigo Trigger

Indigo Trigger is a consulting and systems integration firm that partners with media companies to modernize lead-to-cash workflows and unlock revenue growth through strategic technology integration and operational insight.

About Shaw Media

Shaw Media is one of the oldest, continuously owned and operated family media companies in the nation, serving communities across Illinois and Iowa with trusted local journalism and advertising solutions.

About the Local Media Consortium & DODS

The Local Media Consortium (LMC) is an alliance of local media companies that collaborate to strengthen the business of local journalism. The DODS program connects LMC members with expert partners to assess, optimize, and evolve their digital operations.