News & insights
Practical guidance on revenue operations, systems integration, and governed agents.
In a sponsored Q&A for Editor & Publisher, Hearst Newspapers SVP of Technology Mike Fogel talks through standardizing technology across Hearst's properties, where the advertising revenue cycle goes next, and the part Indigo Trigger plays in order and billing system work.
Sponsored feature in Editor & Publisher
New CRM foundation supports sales, support and operations teams across Northstar’s global divisions, with next phase focused on proposal creation, contract management, workflow automation and NetSuite ERP integration
June 9, 2026
PORTSMOUTH, NH — May 26th, 2026 — INDIGO TRIGGER is partnering with The Tampa Bay Times on a strategic discovery engagement focused on modernizing the organization’s revenue analytics and enterprise reporting capabilities. As media organizations continue to navigate increasingly complex data environments, the ability to access reliable insights across revenue, operations, and fulfillment systems has become critical. The Tampa Bay Times is taking a proactive step to evaluate its current...
May 26, 2026
Indigo Trigger reaches Platinum status after just one year in HubSpot’s Solutions Partner Program, reflecting its rapid growth as a leading HubSpot solution provider for media and publishing companies. PORTSMOUTH, NH — May 4th, 2026 — INDIGO TRIGGER today announced it has achieved HubSpot Platinum Solutions Partner status, a milestone reached after just one year in HubSpot’s Solutions Partner Program. HubSpot’s Solutions Partner Program is a global ecosystem of experts that offer marketing,...
May 4, 2026
The Multi-Phase Revenue Operations Transformation Brings Modern CRM and Pre-sales Solutions to Sales Teams
April 21, 2026
PORTSMOUTH, NH - April 15th, 2026 - INDIGO TRIGGER is partnering with Glacier FarmMedia on a strategic initiative to strengthen its sales technology foundation and improve operational visibility across the revenue organization. As media companies continue to evolve, sales teams need systems that provide clear insight into pipeline activity while supporting efficient day to day workflows. Glacier FarmMedia is investing in their Lead-to-Cash ecosystem to better align sales operations with...
April 15, 2026
FOR IMMEDIATE RELEASE Portsmouth, NH – Thursday, October 2nd, 2025 – Indigo Trigger, the consultancy powering growth at the intersection of advertising operations and revenue technology, is thrilled to announce Shalonda Lewis as its new Vice President of Revenue Technology Services. A longtime friend and partner of the firm, Lewis steps into the role with a proven track record of leading enterprise technology initiatives and shaping revenue systems that drive measurable business impact. At...
October 15, 2025
With more than 16 years of experience in digital advertising, ad operations, and marketing technology, Mallonee will lead Indigo...
August 7, 2025
PORTSMOUTH, NH — Friday, August 1st, 2025 - Indigo Trigger is excited to announce the launch of a comprehensive digital performance...
August 1, 2025
PORTSMOUTH, NH — Wednesday, June 25th, 2025 — Indigo Trigger is proud to announce its newest client partnership with the Minnesota Star...
June 25, 2025
Indigo Trigger is excited to introduce a world-class integration between Hubspot Sales Hub, Service Hub, and Naviga Ad — purpose-built to...
June 12, 2025
With a fully integrated Lead-to-Cash strategy and platform roadmap, 2060 Digital gains operational clarity, revenue visibility, and the...
June 4, 2025
With a background in multimedia production, social media strategy, and brand storytelling, Ellis will lead Indigo Trigger’s creative...
May 13, 2025
The ongoing collaboration between Lexipol, Brightspot and Indigo Trigger has been central to making the switch to a new tech stack.
August 27, 2024
TapClicks and Indigo Trigger partner to bring strategic planning services to TapOrders & Workflow customers.
July 18, 2024
Partnership Pairs Award Winning Technology with Leading Consulting and Services Team. PORTSMOUTH, NH — WEDNESDAY, MAY 17th, 2023 — Indigo...
May 23, 2023
Project will migrate legacy subscription platform to new Recurly Subscription Management Platform. PORTSMOUTH, NH — WEDNESDAY, APRIL...
April 27, 2023
With Indigo Trigger, Farm Journal began an evaluation of a number of different Lead-to-Cash platforms found the solution for the future.
August 1, 2022
Lead-to-Cash Platform Consulting Engagement Focuses on Completing Enterprise Deployment; Data Migration. PORTSMOUTH, NH — TUESDAY, MARCH...
March 15, 2022
Strategic Consulting Engagement Will Focus on Operational Improvements, Migration Planning and Roadmap Development related to...
January 20, 2022Project will focus on advancing Omeda & ePublishing integration to drive new revenue opportunity and improve customer experience...
November 9, 2021Iconic Brand for Agrifood and Petfood Industries will Re-Platform CRM, Order Management, Production and Finance Operations. PORTSMOUTH,...
June 11, 2021Project Consolidated Three Disparate Systems; Included Naviga App for Salesforce PORTSMOUTH, NH — WEDNESDAY MAY 19th, 2021 — Indigo...
May 19, 2021