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Pro Farmer Selects Indigo Trigger for Subscription Platform Implementation

Project will migrate legacy subscription platform to new Recurly Subscription Management Platform.

PORTSMOUTH, NH — WEDNESDAY, APRIL 26th, 2023 — Cedar Falls-based Pro Farmer, a division of Farm Journal, has selected INDIGO TRIGGER to lead their implementation of the Recurly subscription management platform. As part of the engagement, INDIGO TRIGGER will work with the Pro Farmer and Recurly teams to migrate subscriber data from legacy platforms and configure Recurly to drive new revenue and grow the Pro Farmer audience.

“We started working with the Indigo team in January and put the time in to build our project charter, define key requirements and develop our evaluation criteria.” Said Ryan Nelson, General Manager for Pro Farmer. “We needed a modern, open solution that could help us more effectively run the business and drive new revenue. Improving reporting and analytics, subscriber retention, and reducing cost of acquisition were all key goals.” Nelson continued, “the Recurly platform met or exceeded our expectations in all areas and really made our decision easy. We’re excited to get our new environment up and running.”

The Recurly platform implementation started in mid-April and the teams are targeting a go-live at the end of June. In addition to implementing the core Recurly platform, INDIGO TRIGGER will work with Pro Farmer to implement some key integrations to automate the exchange of data between Recurly and the Pro Farmer paywall as well as Marketo for content delivery.


Pro Farmer is the United States’ leading agricultural marketing organization, providing unbiased market news, analysis and advice to farmers and agribusiness leaders. Membership to Pro Farmer provides in-depth information about agriculture policy and the corn, soybean, wheat, cotton, hog and beef markets and how to maximize profits in easy-to-read, everyday language. This timely information is provided through digital reports and mobile alerts. A division of Farm Journal, Pro Farmer can be found online at


INDIGO TRIGGER is a boutique consulting firm specializing in system integration, project management, platform implementation, roadmap development and strategic planning for media companies worldwide. INDIGO TRIGGER works with global media enterprises like Hearst, Gannett, Tribune, Postmedia, and Media News Group to help reduce costs, increase revenues and improve Lead-to-Cash operations. INDIGO TRIGGER is based in Portsmouth, NH and can be found online at

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