CASH DISCOUNT PROGRAM
ELIMINATE ALL BANK TRANSACTION FEES
PUBLISHERS incur billions in interchange fees each year.
With CASH DISCOUNT, YOU don't have to.
As part of the Durbin Amendment (part of the 2010 Dodd-Frank law), businesses are permitted to offer a discount to customers as an incentive to encourage payment by alternative methods other than a credit card. The cost for accepting credit or debit cards can be a huge expense within a media company. With the Cash Discount program — and the patented ImpressPay gateway — publishers can eliminate ALL fees for processing credit and debit cards, improving the bottom line without increasing or eliminating headcount. Compliant in all 50 states and this is not a surcharge program.
HOW IT WORKS
THE CASH DISCOUNT
Customers are presented two price points a Full/Card price and a Discounted Check/ACH/Cash Price. Example Full Price is $10.40 and ACH price is $10.00, the customer can choose how they would like to pay.
USE OUR GATEWAY
ImpressPay becomes the merchant of record and if a customer pays by credit card we keep 3.99% which never hits your books, you receive a deposit for the base amount without any fees.
The publisher eliminates fees for processing credit and debit cards. Improving your bottom line.
2023 Mega-Innovation Award
The program delivered $1.3 million in annualized recurring savings to the bottom-line last year and enabled the enterprise to continue its mission of diversification, transformation and financial growth.
The entry was presented at the Mega-Conference by Aaron Kotarek, senior vice president, audience and operations, Oahu Publications.