News

New CRM foundation supports sales, support and operations teams across Northstar’s global divisions, with next phase focused on proposal creation, contract management, workflow automation and NetSuite ERP integration

PORTSMOUTH, NH — May 26th, 2026 — INDIGO TRIGGER is partnering with The Tampa Bay Times on a strategic discovery engagement focused on modernizing the organization’s revenue analytics and enterprise reporting capabilities. As media organizations continue to navigate increasingly complex data environments, the ability to access reliable insights across revenue, operations, and fulfillment systems has become critical. The Tampa Bay Times is taking a proactive step to evaluate i

Indigo Trigger reaches Platinum status after just one year in HubSpot’s Solutions Partner Program, reflecting its rapid growth as a leading HubSpot solution provider for media and publishing companies. PORTSMOUTH, NH — May 4th, 2026 — INDIGO TRIGGER today announced it has achieved HubSpot Platinum Solutions Partner status, a milestone reached after just one year in HubSpot’s Solutions Partner Program. HubSpot’s Solutions Partner Program is a global ecosystem of experts that o

The Multi-Phase Revenue Operations Transformation Brings Modern CRM and Pre-sales Solutions to Sales Teams

PORTSMOUTH, NH - April 15th, 2026 - INDIGO TRIGGER is partnering with Glacier FarmMedia on a strategic initiative to strengthen its sales technology foundation and improve operational visibility across the revenue organization. As media companies continue to evolve, sales teams need systems that provide clear insight into pipeline activity while supporting efficient day to day workflows. Glacier FarmMedia is investing in their Lead-to-Cash ecosystem to better align sales ope

FOR IMMEDIATE RELEASE Portsmouth, NH – Thursday, October 2nd, 2025 – Indigo Trigger, the consultancy powering growth at the intersection of advertising operations and revenue technology, is thrilled to announce Shalonda Lewis as its new Vice President of Revenue Technology Services. A longtime friend and partner of the firm, Lewis steps into the role with a proven track record of leading enterprise technology initiatives and shaping revenue systems that drive measurable bu