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10 Missions Media Selects Indigo Trigger to Improve Content and Audience Platform Integration

Project will focus on advancing Omeda & ePublishing integration to drive new revenue opportunity and improve customer experience

PORTSMOUTH, NH — TUESDAY, NOVEMBER 9th, 2021 — St. Paul, Minn.-based 10 Missions Media has selected INDIGO TRIGGER to lead a strategic consulting and system integration effort to improve subscriber acquisition, retention and experience across leading brands serving the automotive aftermarket industry. As part of the project, the INDIGO TRIGGER team will work closely with the 10 Missions team, and their technology providers — Omeda and ePublishing — to improve communication between the two platforms. The project centers around a more advanced implementation and configuration of Omeda following two tracks. Track one focuses on how Omeda “hooks” are incorporated into 10 Missions web sites, powered by ePublishing. The second track focuses on a more strategic configuration of many Omeda functions and components including strategic gating, journey management, and high value integrations to key platforms including Google Ad Manager and AdRoll. In addition to work on the Omeda platform, ePublishing will be providing a number of strategic enhancements to help the 10 Missions team reach their goals.

“Back in August, Jay DeWitt, President of 10 Missions Media, made the decision to bring us in to review current challenges, understand short and long-term goals, and help develop a tangible go-forward plan to position 10 Missions for future success.” said Christopher Prinos, CEO of INDIGO TRIGGER. “We spent the better part of September and October reviewing all parts of the 10 Missions audience and content eco-system. After working closely with the team for a few months — and with the help of some great partners at Omeda and ePublishing — we were able to deliver a recommendation and blueprint that the 10 Missions team was happy with. From there, it was all about charging ahead to deliver on the recommendation, which is where we are now.”

As part of the project, INDIGO TRIGGER will drive the project and act as a system integrator for the Omeda platform, working as an extension of the 10 Missions team. The project, which kicked off in mid-October, will run in two phases spanning roughly five months, with the first phase going live mid-January 2022.


St. Paul, Minn.-based 10 Missions Media is a business-to-business print and digital content publisher with award-winning brands serving the automotive aftermarket. Its print publications—Auto Service Professional, FenderBender, Modern Tire Dealer, National Oil and Lube News, and Ratchet+Wrench—serve a combined audience of 270,000+, a reach that’s extended through its array of digital and custom products, as well as live events.


Headquartered in downtown Chicago, Omeda is the leading audience relationship management platform built for media professionals allowing you to acquire, unify, manage, and activate your data. Omeda provides a real-time, single view of your audience through 24/7 data storage, data management, data matching, and data activation. Offering everything from subscription fulfillment, email marketing, CDP web behavioral and activation services, Omeda delivers a full suite of customizable services to best meet the needs of any media company. Through the development of rich behavioral audience profiles, Omeda delivers deep business insights and analytics while also providing new, data driven, revenue opportunities. Omeda can be found online at


INDIGO TRIGGER is a boutique consulting firm specializing in system integration, project management, platform implementation, roadmap development and strategic planning for media companies worldwide. INDIGO TRIGGER works with global media enterprises like GateHouse Media and Gannett Co. to help reduce costs, increase revenues and improve the customer experience. INDIGO TRIGGER is based in Portsmouth, NH and can be found online at

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