Indigo Trigger

Naviga · Practical AI

Automation that moves the work. People who make the calls.

The order side of media revenue is full of steps a machine should do: building an order from a closed deal, spotting delivery that is running short while it can still be fixed, and flagging the orders that will not bill cleanly before month-end finds them. We automate those with an owner, a log, and an off switch on every one.

Talk through this work All Naviga services

When this is the right engagement

  • Ad ops rebuilds orders by hand from what the seller sent
  • Under-delivery is noticed after the flight ends, not while it can still be fixed
  • Month-end finds the same billing exceptions every time
  • Leadership wants an AI result this year and a defensible one
  • A previous attempt produced a dashboard nobody trusts

What you get

  • A prioritized list of manual steps worth automating, with the expected time back for each
  • Workflow automation for order creation, delivery alerts, and billing exceptions
  • Governed assistants that draft order summaries, make-good proposals, and month-end notes from approved sources
  • Governance: owners, logs, review points, and the decisions that stay with a person
  • A measurement against baseline so the result is real

How it runs

  1. 01

    Find the manual steps

    A short workshop with the people doing them.

  2. 02

    Pick the ones worth it

    Time back, risk if wrong, and how easily a person can check the result.

  3. 03

    Build with governance

    Owner, log, and off switch before anything goes live.

  4. 04

    Roll out with the people who do the work

    Office hours, not a memo.

  5. 05

    Measure and expand

    Against the baseline, then on to the next set.

Questions we get

Does this replace ad ops?

No. It removes the parts of their week that a machine should do, so the parts that need judgment get done. Every automation has a person who owns it.

Work and news

Notes from Naviga engagements.

Case studies and announcements from work that runs on Naviga Ad.

Start with the stuck point

What should the order system be doing that it isn’t?

Bring the handoff, the reconciliation, or the make-good that keeps resurfacing. We will tell you whether it is a Naviga problem, a workflow problem, or a systems problem, and what to do about it.

Your message will be sent to the Indigo Trigger team.