2060 Digital Taps Indigo Trigger for Lead-to-Cash Tech Stack Planning
- Indigo Trigger Public Relations
- Jun 4
- 3 min read
With a fully integrated Lead-to-Cash strategy and platform roadmap, 2060 Digital gains operational clarity, revenue visibility, and the confidence to scale.
PORTSMOUTH, NH — WEDNESDAY, June 4th, 2025 — Indigo Trigger is proud to share the success of its ongoing partnership with 2060 Digital, the digital marketing division of Hubbard Communications. Led by President Steve Goldstein, 2060 Digital engaged Indigo Trigger to help modernize and streamline its internal Lead-to-Cash ecosystem, enabling the agency to more effectively track revenue, optimize systems, and support future growth.
2060 Digital, known for delivering digital marketing services across a variety of industries, was facing operational inefficiencies due to fragmented data and disconnected systems. Leadership recognized the need for a modernized Lead-to-Cash process to improve visibility, accuracy, and business performance.
Initially brought in to advise on platform selection for billing and finance operations, Indigo Trigger quickly became a strategic partner, guiding 2060 Digital through the design and implementation of a fully integrated Lead-to-Cash tech stack. The project included aligning CRM, order management, billing, and reporting systems—while ensuring compatibility with Hubbard Communications’ broader enterprise infrastructure.
"If your company is struggling with Lead-to-Cash issues, this is the team you want. They’ll tell you the truth, give you a plan, and make it happen.” Steve Goldstein President, 2060 Digital
With Indigo Trigger’s expertise, 2060 Digital is now implementing tools including TapOrders & Workflow, and an integrated Netsuite ERP. The approach eliminated the need for a standalone Netsuite instance, saving costs and simplifying long-term maintenance.
While the project rollout continues, 2060 Digital is already seeing clear results and in the future will benefit from improved visibility into every stage of the Lead-to-Cash process, accurate tracking of ad spend and vendor costs (including platforms like Google and Meta), and the recovery of previously missed billing opportunities.
But beyond systems and savings, the partnership has given the 2060 Digital leadership team something even more valuable: true confidence in their business operations.
2060 Digital’s leadership now operates with a clear understanding of their Lead-to-Cash process—where gaps previously existed, what has been addressed, and how the business is positioned moving forward. The clarity and control provided by Indigo Trigger has equipped the team with a stronger foundation for decision-making and growth. For organizations facing similar Lead-to-Cash challenges, Indigo Trigger stands out as a trusted partner—offering practical solutions, strategic guidance, and proven execution.
“The Indigo Trigger team know Lead-to-Cash inside and out and know how to work with vendors to get results,” Goldstein said. “More than that, they’re executing real Lead-to-Cash implementations—not just theorizing.”
ABOUT 2060 DIGITAL - 2060 Digital is a results-oriented digital marketing agency that connects research, people, and data to drive business growth through its Connected Performance™ approach. With a proven track record of delivering results that increase revenue, the agency offers services ranging from creative branding to full-scale, multi-channel campaign execution—consistently exceeding client expectations.
The 2060 Digital team holds more than 250 active marketing certifications across leading platforms including Google, Meta, YouTube, LinkedIn, Snapchat, Spotify, and others. The agency values every partnership, demonstrating its commitment through transparent communication and an unwavering focus on client success.
For more information, visit https://2060digital.com/contact or call (866) 240-6595.
ABOUT INDIGO TRIGGER - Indigo Trigger is a boutique consulting firm that helps media companies implement successful Lead-to-Cash strategies and platforms. Armed with a team of experts who understand the complex landscape of media and advertising, Indigo Trigger helps companies improve, implement, and use the platforms that drive ad sales, production, and finance operations. Working with global media enterprises like Gannett, Hearst, Lee Enterprises, Gatehouse, Northstar Travel, Farm Journal, and 2060 Digital, Indigo Trigger offers a host of consulting services including project management, roadmap development, system integration, solution development, and platform support. Indigo Trigger is based in Portsmouth, NH and can be found online at www.indigotrigger.com.
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