Indigo Trigger Brings Farm Journal Live on HubSpot
- Indigo Trigger Public Relations
- Apr 21
- 2 min read
The Multi-Phase Revenue Operations Transformation Brings Modern CRM and Pre-sales Solutions to Sales Teams Across the Enterprise
Indigo Trigger Public Relations
April 2026 · 2 min read
PORTSMOUTH, NH — April 21, 2026 — Indigo Trigger is proud to announce the successful launch of HubSpot SalesHub at Farm Journal, a pivotal milestone in a multi-phase revenue operations transformation for the leading media brand serving American agriculture. This implementation marks a significant step in Farm Journal's strategy to unify its teams, streamline processes, and build a scalable foundation for long-term growth.
A Strategic Foundation
The HubSpot CRM launch at Farm Journal is more than a technology upgrade; it's the first phase of a systematic, organization-wide revenue operations overhaul. Phase 1 establishes the core CRM infrastructure, giving Farm Journal's sales and business teams a centralized platform to manage customer relationships, improve pipeline visibility, and drive data-informed decision-making.
“Implementing HubSpot as our new CRM marks a transformative step forward for our organization." said Danielle Derrick, Director of Business Systems for Farm Journal. We’re incredibly excited about the opportunities ahead, and confident that this will provide the unified foundation we need to scale efficiently, enhance the customer experience, and support our continued growth."
Building a Truly Connected Revenue Engine
With Phase 1 live, Farm Journal and Indigo Trigger are already actively pushing the projects 2nd phase, a deeper integration effort that will connect HubSpot with Farm Journal’s billing and order management systems. This next phase is designed to automate the “Deal-to-Order” process, giving sales teams the ability to live in HubSpot will order management and billing lives in the existing OMS. The result will be a seamless Lead-to-Cash workflow that reduces manual effort, eliminates data silos, and accelerates revenue performance.
ABOUT INDIGO TRIGGER
Indigo Trigger is a boutique consulting firm specializing in Lead-to-Cash platform services. As a Platinum HubSpot Implementation Partner, the firm brings deep expertise in platform implementation, system integration, project management, roadmap development, and strategic planning. Indigo Trigger has partnered with some of the world's largest media companies to transform and optimize their end-to-end revenue operations. In 2025, the firm was recognized on the Inc. 5000 list as one of the fastest-growing private companies in the United States.
ABOUT FARM JOURNAL
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 145 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce, and retail sectors through branded websites, eNewsletters, and phone apps; business magazines; live events including conferences, seminars, and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products.
Farm Journal is also the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment. Visit them online at www.farmjournal.com.
Media Contact:
Sumner Ellis
Brand Manager & Public Relations
Indigo Trigger