Indigo Trigger Helps Northstar Travel Group Launch Enterprise-Wide HubSpot CRM Platform

New CRM foundation supports sales, support and operations teams across Northstar’s global divisions, with next phase focused on proposal creation, contract management, workflow automation and NetSuite ERP integration.

PORTSMOUTH, NH — June 9th, 2026 — Indigo Trigger has partnered with Northstar Travel Group to launch HubSpot CRM across the enterprise, creating a unified platform to support approximately 100 sales, support and operations team members across Northstar divisions in the United States, United Kingdom, Asia Pacific and South America.

The multi-phase project is designed to modernize Northstar’s commercial operations by improving visibility, automating key workflows and giving teams a more connected, intuitive platform to manage customer relationships and revenue opportunities.

The initial launch has already delivered valuable new capabilities to the Northstar team, including pre-sales outreach automation, integrated email tracking, real-time dashboards and mobile CRM access for teams working on the road or attending industry events.

With HubSpot, Northstar sales representatives can now send templated prospecting emails on a defined cadence, helping automate outreach that was previously time-consuming and manual. Teams can also log and track email conversations directly from Outlook, create follow-up tasks and set reminders to stay organized and responsive.

The platform’s dashboards provide stronger pipeline visibility, real-time insights into deal stages and clearer performance metrics, making it easier for Northstar teams to prioritize opportunities, track progress toward goals and forecast more accurately across the business.

“The introduction of HubSpot has been an invaluable resource for all,” said Robert Sullivan, Chief Commercial Officer & President, Northstar Travel Group. “The simplicity and productivity of the platform as part of our daily workflow is already supporting heightened success and growth for our sellers. The mobile functionality and automated outreach capabilities of the HubSpot solution has also been a game changer for us.”

The project has now entered its second phase, which will focus on the implementation of proposal creation, contract management and workflow automation. Phase 2 will also include an advanced integration between HubSpot and Northstar’s NetSuite ERP system to enable deal-to-order automation.

As the platform continues to evolve, Indigo Trigger and Northstar teams are continuing to support users through a consistent training and continuing education program, helping new and existing users adopt the platform and maximize its value across the organization.

About Indigo Trigger

INDIGO TRIGGER is a consulting and systems integration firm that partners

with media companies to modernize lead-to-cash workflows and unlock revenue growth through strategic technology integration and operational insight.

About Northstar Travel Group

Northstar Travel Group is the leading business-to-business media company providing information and marketing solutions for the global travel industry. The company owns 14 media brands connecting more than 1 million industry professionals through a comprehensive portfolio of digital, social and print media, as well as more than 100 events in 13 countries. Northstar Travel Group is based in Rutherford, New Jersey.

Media Contact:

Sumner Ellis

Brand Manager

Indigo Trigger

sellis@indigotrigger.com