One set of numbers everyone will stand behind.

When this is the right engagement

• The sales report and the billing report disagree
• Month-end takes days because the position is rebuilt by hand
• Leadership wants a board-level view and gets a screenshot
• Booked, delivered, and billed live in three systems and are compared in a spreadsheet
• Delivery data never reaches the account record

What you get

• Agreed metric definitions, written down, for booked, delivered, billed, and make-good
• Seller, ad ops, and leadership views built on those definitions
• Ad server and billing data joined to the order, so delivery is part of the record
• A month-end position that comes from the system rather than a reconstruction
• Data warehouse or BI connection when native reporting is not enough
• Training for the people who will read them

How it runs

1. 01

   Agree the definitions

   In writing, with the people who will argue about them.

2. 02

   Audit the data that feeds them

   Missing delivery, wrong products, and stale orders show up here, not in the boardroom.

3. 03

   Build and reconcile

   Views by role, checked against billing for the same period.

4. 04

   Roll out by role

   Sellers see their book, ad ops the campaigns, leadership the business.

5. 05

   Review at the first two month-ends

   What people look at, and what they still export.