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Naylor Association Solutions Taps Indigo Trigger for Salesforce Platform Consulting

Project will focus on strategic consulting, platform and process re-engineering. 

PORTSMOUTH, NH — WEDNESDAY, JANUARY 31st, 2024 — Indigo Trigger, a boutique consulting firm specializing in Lead-to-Cash platform services for media companies, is proud to announce Naylor Association Solutions has selected Indigo Trigger to help with various consulting services for to their existing Salesforce ecosystem. As part of the project, the Indigo Trigger team will provide both strategic consulting and Salesforce development services including a number of senior Salesforce business analysts and engineers. 

The project, which started in the Fall of 2023, will continue through 2024 in a number of phases designed to modernize and optimize the existing eco-system. Indigo Trigger will work with the Naylor team to deprecate a number of legacy solutions that will reduce both platform cost and overhead related to on-going support and maintenance.  


Naylor Association Solutions empowers associations to achieve success. As strategic partners to professional and trade associations in the U.S. and Canada, Naylor offers a comprehensive set of innovative association tools and services that strengthen member engagement and increase non-dues revenue. Naylor’s offerings include member communications, management of live and online meetings and events, online career centers, member management software, and full-service association management. Naylor’s team supports its partners with unmatched depth and breadth of expertise and an innovative spirit in solving the unique challenges faced by associations. Naylor also delivers valuable insights through its customized client portals that provide real-time feedback and advanced analytics. Founded in 1969, today, Naylor serves more than 1,600 associations across 80+ industries. Naylor is headquartered in McLean, Va. with additional offices in Alpharetta, Ga.; Gainesville, Fla.; Schaumburg, Ill.; and Winnipeg, Manitoba. For more information, visit



Indigo Trigger is a boutique consulting firm that helps publishers implement successful revenue and ad ops strategies and platforms. Working with leading media enterprises like Hearst, Tribune, MediaNews, Black Press Media, Farm Journal, Postmedia, and Graham Media Group, Indigo Trigger offers a host of consulting services to help solve Lead-to-Cash challenges of all shapes and sizes. Indigo Trigger is based in Portsmouth, NH and can be found online at

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