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Indigo Trigger's Lead-To-Cash Bash 2 Open for Registration

The Industry's Most Unique Experiential Event Confirmed for November 17th & 18th at the Walt Disney Dolphin Resort & Conference Center.

Heavy on the networking, light on the conference, Indigo Trigger's Lead-to-Cash Bash was designed to help ad ops and revenue ops professionals learn from peers in an amazing setting designed to stimulate creative thinking. You'll learn how your colleagues have tackled some of today's most common Lead-to-Cash challenges head-on and the technology used to implement their solutions. This year's event will build on the success of our inaugural event with two days of sessions that are "calendar friendly" for our attendees and technology partners.

This year's Lead-to-Cash Bash will also premier its own version of Shark Tank where guests will be able to pitch their own ideas for the next killer Lead-to-Cash solution. The winner will have their solution built by the team at Indigo Trigger.

Keynote - Lauren Farber, Head of Business Operations, Roku

This year, the Lead-to-Cash Bash is thrilled to announce our keynote session will be led by Lauren Farber, Head of Business Operations at Roku. Lauren has implemented successful operational change at some of the world's largest media brands including AOL, Condé Nast, Hulu, and the Walt Disney Company. In our keynote, Lauren will present models for structuring teams that drive successful Lead-to-Cash operations for advertising and media companies of all shapes and sizes.

Networking & Receptions

As a networking-first event, this years Lead-to-Cash Bash will feature receptions at two Walt Disney World parks. For night one, the Bash will be hosting guests at EPCOT Center's Terrace des Fleurs, located in EPCOT Center's World Showcase, just outside the France pavilion. Night two will bring guests to Walt Disney World's Hollywood Studios where guests will get to hang in the Star Wars LaunchBay. Both receptions are included with conference pass and event passport and are just a walk from the host resort at the Walt Disney Dolphin. A family friendly event, all guests will be able to bring +1's to Lead-to-Cash Bash networking events (non-colleague guests only).

Breakout Sessions & User Meetups

As part of the conference program, some of our sponsors will be holding user meet ups in a breakout fashion. Guests will have the ability to learn from other users for a select group of sponsor platforms including Adcellerant, Naviga and Wehaa. Other breakout sessions will be announced as the conference nears.

Conference Registration & Event Passports

Lead-to-Cash Bash 2 Event Passports vary in price based on when you purchase with a limited number (30) of early bird passports available now through August 1st.

  • Early Bird Passport (confirm by August 1st, 2022) - $1,250 [REGISTER HERE]

  • Advance Rate (confirm by September 1st, 2022) - $1,450

  • Standard Rate (after September 1st, 2022) - $1,750

Each event passport includes the following for you and a guest ("non-colleague" guests only).

  • Lead-to-Cash Bash Conference Pass & Event Passport

  • Evening Pass to EPCOT Center Reception at Terrace des Fleurs, France Pavilion EPCOT Center World Showcase. (Thursday night, November 17th)

  • Evening Pass to Walt Disney World Hollywood Studios at Star Wars Launch Bay (Friday, November 18th)

  • Transportation to Universal Studios CityWalk (Optional - Saturday)

**Lead-to-Cash Bash Registration is open for non-vendor media industry professionals only at this time. Vendor participation is available through a limited number of published sponsorships. Non-sponsored vendors will be considered on a case by case basis. To make a request please contact Unapproved vendor registrations will be refunded.

Event Sponsorships

A limited number of event sponsorships remain across three (3) package options (platinum, gold, and partner sponsor). Interested parties can complete the vendor request form to get more information and secure a spot.

  • Platinum Sponsorship - $17,500 (almost sold out)

  • Gold Sponsorship - $10,000 (almost sold out)

  • Partner Sponsorship - $5,000 (four (4) available).

2022 Sponsors

This years sponsors include some of the most forward thinking technology providers in the Lead-to-Cash ecosystem. This year's Bash will feature a technology showcase that includes

Adcellerant, Advisr, Naviga, Wehaa, iPublishMedia, Indigo Trigger and a host of other sponsors soon to be named. The conference program will also feature joint case study presentations where attendees will be able to learn how media companies have used technology to solve some of the most daunting -- and common -- lead to cash challenges.

Resort Reservations & Hotel Information

The Lead-to-Cash Bash has secured a limited number of discounted rooms at the Walt Disney Dolphin Resort and Conference Center. The Dolphin is part of the Marriott hotel family, affiliated with Disney and just a walk from EPCOT Center, Walt Disney Hollywood Studios, and the Disney Boardwalk. Guests looking to secure accommodations for this years's Lead-to-Cash Bash can do so here.

About Indigo Trigger

The host of this year's Lead-to-Cash Bash, INDIGO TRIGGER is a boutique consulting firm specializing in Lead-to-Cash platform consulting with a focus on system integration, project management, platform implementation, roadmap development and strategic planning. INDIGO TRIGGER has helped some of the world's largest media companies improve Lead-to-Cash operations including Gannett, the Hearst Corporation, Black Press Media, Postmedia, MediaNews Group, Lee Enterprises, Northstar Travel, PMMI Media Group, Farm Journal, the Los Angeles Times, WATT Global Media, San Francisco Examiner, and the Postmedia Network. INDIGO TRIGGER is based in Portsmouth, NH and can be found online at

For Press Inquiries, please contact:

Marketing Communications

Indigo Trigger

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